Why this book?

Isn’t it amazing how many great ideas die in the boardrooms or, worse, in various corners of the cafeterias? How many bad habits continue to exist despite the piles of scientific evidence against them, or how much effort is put into persuading people of good causes without any results?

Part I. Quarry and Polish

Discover stories through targeted reflection and introspection, write them using professional creative writing techniques, embellish them with humor, create emotions by relying on scientific research and create a system to record the stories for easy retrieval by design. 

​

Part II. Make the Mount

Tell the stories as part of a bigger speech finding the best spot for them in the overall speech structure. Learn which speech structure is fit for your need and use the stories to implement some of the rhetoric methods, or just to complement a well-written argument.

​

Part III. Fit the Stone

Internalize the speech, prepare using a variety of techniques, and rehearse so that no matter what goes wrong, you have a way out. Perform, on stage or in the meeting room, with confidence and humanity. Make your voice heard.

​

​